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Runway Avenue Privacy Policy

Effective Date: June 1, 2025

This Privacy Policy describes how Runway Avenue Inc. ("Runway Avenue", "we", "us", or "our") collects, uses, discloses, and safeguards your information when you use our mobile application, website, or any service we offer (collectively, the "Platform").

By using the Platform, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Platform.

1. Information We Collect

a. Personal Information

  • Name, email address, and password
  • Payment method details via third-party processors
  • Profile data like style preferences, bio, or avatar
  • User-generated content (reviews, comments, saved styles, feedback)

b. Usage Data

  • Device type, OS, browser, IP address, and time zone
  • Access times, pages viewed, links clicked, referring URL
  • App usage patterns and clickstream data

c. Shopping Behavior

  • Products viewed, saved, shared, wishlisted, or purchased
  • Affiliate redirects, cart activity, partner purchases
  • Interactions with brand, stylist, or influencer content

d. Location Data

  • Location data (with permission) for personalization and delivery
  • Device-based approximate or precise geolocation

e. Cookies and Tracking Technologies

  • Cookies, pixels, beacons for personalization and analytics
  • Disabling cookies may affect Platform functionality

f. Communication and Support Data

  • Contact info, inquiry history, and related correspondence

2. How We Use Your Information

  • Operate and maintain Platform features
  • Provide recommendations and personalized experiences
  • Track affiliate performance and reward attribution
  • Send updates, alerts, and marketing (with consent)
  • Improve UX through behavior analysis
  • Run campaigns, surveys, referral programs
  • Prevent fraud and enforce Terms
  • Provide customer support
  • Meet legal and compliance obligations

3. Sharing and Disclosure

  • With affiliates for product optimization and tracking
  • Analytics platforms for engagement insights
  • Service providers (hosting, payment, support, email)
  • Legal obligations (e.g., subpoenas, court orders)
  • Fraud investigations and policy enforcement
  • Ad partners (only anonymized/aggregated unless consented)
  • Mergers, acquisitions, or financing scenarios

We do not sell or rent your personal data to third parties.

4. Data Retention

We retain your data to:

  • Deliver requested services
  • Meet legal, tax, and regulatory requirements
  • Resolve disputes and enforce agreements
  • Maintain business continuity backups

We may retain anonymized or aggregated data indefinitely for analytics and business planning.

5. Your Rights and Choices

Your rights may include the ability to:

  • Access your personal data
  • Request corrections or updates
  • Delete account/data categories
  • Object to data processing or marketing
  • Request data transfer (portability)
  • Limit processing in specific contexts
  • Withdraw consent-based processing

Additional controls include:

  • Unsubscribing via email links
  • Cookie preference settings

Contact us at support@runwayave.com to exercise your rights.

California Privacy Rights (CCPA)

California residents may request data access, deletion, or opt out of data sales under the CCPA. Runway Avenue does not sell personal data. Contact us at support@runwayave.com to request your CCPA rights.

6. Security

Our security measures include:

  • SSL/TLS encrypted data transmission
  • Password hashing and login auditing
  • Secure hosting and firewalls
  • Pen testing and regular updates
  • Least-privilege and 2FA for admin access

While we take strong precautions, no system is 100% secure. Report breaches to support@runwayave.com.

7. Children’s Privacy

We do not knowingly collect data from children under 13. If we become aware of such data, we will delete it promptly.

Concerned? Email us at support@runwayave.com.

8. International Users

If you are outside the U.S., your data may be transferred and stored in jurisdictions with different privacy laws.

By using the Platform, you consent to this. We apply safeguards like Standard Contractual Clauses where required.

9. Third-Party Links and Services

Our Platform may contain external links or integrations (e.g., social media, affiliate stores). These services are governed by their own privacy policies.

We encourage you to review those third-party policies before engaging with them.

10. Changes to This Policy

We may update this Privacy Policy periodically. For major updates, we will notify you via email or in-app messaging.