Privacy

Privacy Policy

Last Updated: November 28, 2025

1. Information We Collect

Personal Information

Runway Avenue collects personal information including:

• Name, email address, and password affiliated with your Runway Avenue account
• Answers for personal questions related to fashion recommendations
• Payment method details via third-party processors
• Profile data such as style preferences, bio, or avatar
• User-generated content (reviews, comments, saved styles, feedback)

Usage Data

Runway Avenue collects and utilizes the following personal data from users:

• Device type, OS, browser, IP address, and time zone
• Access times, pages viewed, links clicked, referred URLs
• App usage patterns and clickstream data

Shopping Behavior

Runway Avenue collects users' data necessary for assessing shopping behavior including:

• Products viewed, saved, shared, wish listed, or purchased
• Affiliate redirects, cart activity, partner purchases
• Interactions with brand, stylist, or influencer content

Location Data

Runway Avenue collects the following data of users' location:

• Location data (with permission) for personalization and delivery
• Device-based approximate or precise geolocation

Cookies and Tracking Technologies

• Cookies, pixels, beacons for personalization and analytics
• Disabling cookies may affect Platform functionality

Communication and Support Data

• Contact info, inquiry history, and related correspondence

2. How We Use Your Information

• Operate and maintain Platform features
• Provide recommendations and personalized experiences
• Track affiliate performance and reward attribution
• Send updates, alerts, and marketing (with consent)
• Improve UX through behavior analysis
• Run campaigns, surveys, referral programs
• Prevent fraud and enforce Terms
• Provide customer support
• Meet legal and compliance obligations

3. Sharing and Disclosure

Runway Avenue shares and discloses data in the following ways. It is important to note that we do not sell or rent your personal data to third parties.

• Affiliates — Runway Avenue shares and discloses user data with affiliates for product optimization and tracking
• Engagement Insights — Runway Avenue utilizes user data from analytics platforms to observe engagement insights
• Service Providers — Runway Avenue shares and discloses user data for providing services such as hosting, payments, support, and emails
• Legal Obligations — Runway Avenue shares and discloses data for creating subpoenas, court orders, fraud investigations, and policy enforcement
• Advertisement Partners — Runway Avenue only shares data anonymized or aggregated unless given consent
• Mergers, acquisitions, or financing scenarios

4. Data Retention

We retain your data to:

• Deliver requested services
• Meet legal, tax, and regulatory requirements
• Resolve disputes and enforce agreements
• Maintain business continuity backups
• Indefinitely retain anonymized or aggregated data for analytics and business planning. We will retain any other user data for the time period that they have an active account with our Platform.

5. Your Rights and Choices

Your rights within the utilization of Runway Avenue's services may include the ability to:

• Access your personal data
• Request corrections or updates
• Delete account/data categories
• Object to data processing or marketing
• Request data transfer (portability)
• Limit processing in specific contexts
• Withdraw consent-based processing

Additional controls include:

• Unsubscribing via email links
• Cookie preference settings

Contact us at support@runwayave.com to exercise your rights.

Important Information for our European Users

General Data Protection Regulation (GDPR) Rights

All users within the European Union have the right to:

• Access, correct, or delete your personal data
• Withdraw consent at any time
• Object to possessing or requesting data portability

Contact us at support@runwayave.com to exercise these rights.

Important Information for California Residents

California Privacy Rights under the California Consumer Privacy Act (CCPA)

California residents may request data access, deletion, or opt out of data sales under the CCPA. Runway Avenue does not sell personal data. Contact us at support@runwayave.com to exercise these rights.

6. Security

Our security measures include:

• SSL/TLS encrypted data transmission
• Password hashing and login auditing
• Securing hosting and firewalls
• Pen testing and regular updates
• Least-privilege and 2FA for admin access

While we take strong precautions, no system is 100% secure. Report any system breaches to support@runwayave.com.

7. A Note about Children's Privacy

We do not knowingly collect data from children under 13. If we become aware of such data, we will delete it promptly. If you are concerned that a child under 13 years of age may have provided us with personal data, please contact us at support@runwayave.com.

8. A Note about Our International Users

If you are outside the U.S., your data may be transferred and stored in jurisdictions with different privacy laws. By using the Platform, you consent to this. We apply safeguards like Standard Contractual Clauses where required.

9. Third-Party Links and Services

Our Platform may contain external links or integrations (e.g., social media, affiliate stores). These services are governed by their own privacy policies. We encourage you to review those third-party policies before engaging with them.

10. Changes to this Privacy Policy

We reserve the right to update this Privacy Policy periodically. For major updates, we will post changes to this page and update the "Last Updated" date at the top of this page. We will also notify you through the email associated with your account or via in-app messaging.

We encourage you to check on this Privacy Policy often for any updates. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and that your continued use of our Services after any change in this Privacy Policy will constitute your acceptance of such change.